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Moorcroft, a Heritage Art Pottery

Sandbach Road, Stoke-on-Trent, Staffordshire, ST6 2DQ

  • Multiple dates available
  • In person
  • Pre-booking not required

Discover how a heritage art pottery operates - from design, shape creation and surface decoration - meet our craftsmen and women who have spent decades learning their craft.

Phil Crow

Phil Crow

Wendy Mason, a painter with over 30-years experience, is a master craftswoman.

Phil Crow

Phil Crow

Marie Penkethman, a tubeliner, with over 30-years experiences, will be on hand to demonstrate the heritage skill, developed at Moorcroft over a hundred years ago, of tubelining which using liquid clay slip to create a raised ceramic design.

Andrew Eley, The Image Factory

Andrew Eley, The Image Factory

Moorcroft designer, Kerry Goodwin, is said to be one of the finest ceramic designers in the world today, and a champion of Arts & Craft design.

W Moorcroft Ltd

W Moorcroft Ltd

Moorcroft designer, has worked with the RHS to bring old watercolours from the famous Lindley Library into the ceramic idiom. She is consider a master of Art Nouveau design, with her prestige design, La Vague, highly acclaimed.

W Moorcroft Ltd

W Moorcroft Ltd

Turning a vase on a traditional lathe is not as easy as Steve makes it look. It takes a minimum of three-years to learn this heritage craft with the trainee learning how to even make their own tools.

Operating out of the original brick factory in Stoke-on-Trent, England, complete with its own Grade II listed bottle oven, Museum and Heritage Visitor Centre, Moorcroft uses the distinctive slip-trailing methods pioneered by William Moorcroft at the end of the 19th century. This incredibly labour-intensive process produces colourful designs of intricacy, brilliance, and clarity in the Arts and Crafts tradition. On each of the three Heritage Open Days, we shall throw open our working factory doors and all our production departments will be available for you visit, as you take your time on a self-guided tour. The working factory will be open from 1030-1430.

Our designers will be with us to share their portfolio of designs. Moorcroft designer, Nicola Slaney, who has a passion for Art Nouveau design, will be with us on Wednesday 11th September, Kerry Goodwin, with her floral and animal design par excellence, on Thursday 12th and Moorcroft’s Senior designer, Rachel Bishop, a strong champion of Arts & Crafts design on Friday 13th September.

The Museum will also be home to an interesting exhibition ARTS & CRAFTS DESIGN THROUGH THE DECADES in addition to showcasing pieces by our founding father, William Moorcroft, from 1897-1945 we shall also be celebrating the finest examples of Moorcroft’s Arts and Crafts styling.

Timings & Tours

Wednesday 11 September:
1030-1630 (last tour ends 1430)
Thursday 12 September:
1030-1630 (last tour ends 1430)
Friday 13 September:
1030-1630 (last tour ends 1430)

Location & directions

Sandbach Road, Stoke-on-Trent, Staffordshire, ST6 2DQ

Directions:
You will see our Grade II listed bottle oven soaring into the Burslem skyline in Sandbach Rd and our art pottery is also marked out with brown heritage signposts.
Contact on day:
Catherine Gage
Telephone number:
+447848464608

Booking information

Pre-booking requirement:
Pre-booking not required

Accessibility details

Please note that if you wish to climb inside the Grade II listed bottle oven, steps and a steady hand are required.

Additional information

You will be able to venture behind the scenes - our mould making, casting and turning areas are somewhat dusty with clay residue.

Max no of people per tour:
20

Check out our online channels

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